B2B Differentiation White Paper 
Mike Michalowicz
FEBRUARY 11, 2013
Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Own Your “Wow” .
ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which channels have the best engagement? Which have the most potential?
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Duct Tape Marketing
DECEMBER 1, 2022
08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. Like we're using it now to set ourselves apart. (08:35):
Duct Tape Marketing
DECEMBER 15, 2022
And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. And it turns into actually a flywheel.
Software By Rob
AUGUST 18, 2010
lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! Include differentiators in your plan, even if you’re not sure you will ever build them. Do you need to differentiate more? Justin #14 Eugene Mandel on 08.18.10 41 AX on 08.19.10
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