YoungUpstarts
JULY 26, 2017
SaaS marketing is unlike other marketing. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts.
Startup Professionals Musings
OCTOBER 2, 2018
For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. While non-digital marketing typically costs more money, it may be required to reach all elements of your audience. Research the top digital channels for your business today.
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Duct Tape Marketing
MAY 17, 2011
5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).
The Startup Magazine
JANUARY 22, 2024
Unlike direct marketing or sales efforts, the impact of PR can be less tangible. Whether it’s B2B or B2C, tech or retail, the right PR approach can make a significant difference in how your business is perceived. Measuring Success One of the challenges in public relations is measuring success.
Duct Tape Marketing
FEBRUARY 5, 2025
Matthew has helped digital agencies and B2B businesses refine their cold email strategy , improve outbound sales , and increase client acquisition with targeted, high-quality prospecting lists. Matthews approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results.
ConversionXL
FEBRUARY 12, 2015
Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. The person needs to be great at usability, psychology, persuasive copywriting, business strategy and direct marketing skills. 3 They (try to) understand human behavior.
alexpoole.info
AUGUST 14, 2012
I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Kate D says: January 1, 2012 at 1:52 pm. Thanks for your insights. Excellent work.
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