Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

Small Business 48

Small Business Social Media Engineer Matching 48

Occam's Razor

JUNE 6, 2011

Neither one will mean you will ultimately win or lose (see rest of this post). If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as direct marketing or market research) then that is also well worth the investment. They are just different. Worked hard.

Analytics 126

Analytics Web Salary Non-Compete 126

Pascal's View

AUGUST 21, 2011

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers.

Valuation 50

Valuation Social Media Media IPO 50

ConversionXL

MARCH 29, 2016

Direct marketers have been using this for years, especially those in the fitness industry. This marketing/design firm shows websites before and after they worked on them: Marketers will often invoke a comparison with a competitor, usually to show a contrast between a competitor’s weakness and their own strength. .”

B2B 48

B2B Framework Audience Advertising 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Nice CMTB "Act now and rest easy tonight!" I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165