Both Sides of the Table

NOVEMBER 14, 2010

It’s true that it’s cheaper to start companies now and cheaper to get distribution. I’m spending a lot of time looking at video production & distribution because I believe this will form a larger basis of the future Internet and I believe that Hollywood & television will face large, disruptive forces.

Florida 299

Florida Technical Review San Antonio Los Angeles 299

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Efficient payment management – In reality, t he admin ensures timely distribution of commission and bonus to the courier delivery personnel.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Outbrain. . . Content.ad. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.

Channel 162

Channel Analytics Campaign Conversion 162

VC Cafe

MARCH 1, 2024

What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

VC Cafe

OCTOBER 16, 2024

It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure. Another component of this technical challenge is accuracy.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 91

Marketing B2B Distribution Audience 91

Duct Tape Marketing

FEBRUARY 18, 2021

Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Marketing Podcast with Ben Oliver. Can you expand on what you mean by this?

North Carolina 100

North Carolina Video Customer Technical Review 100

crowdSPRING Blog

FEBRUARY 6, 2013

But there’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. Strategy And Tactics To Distribute And Promote Your Content.

Small Business 94

Small Business Marketing North America Distribution 94

Up and Running

AUGUST 25, 2021

Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. If you’re interested in pursuing this route, you should consider creating a wholesale option for potential B2B buyers. The tips offered here today will help find creative ways to build and distribute products or services in a new industry.

B2B 118

B2B Audience Software Review B2C 118

View from Seed

SEPTEMBER 4, 2018

We see innovation becoming more broadly distributed over time, and outlier companies being built in more and more places. But we are open minded about where great companies can be built as the access to talent, knowledge, and capital becomes more efficiently distributed across the country.

North America 120

North America Seed Stage Early Stage Lead Investor 120

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

VC Cafe

OCTOBER 31, 2022

TVPI = total value to paid in capital (paper gains) DPI = distributed to paid-in capital (real cash gains, paid out). Tiger, Softbank and other crossover funds are slowing down significantly and valuations overall are down significantly. The later the stage, the bigger the impact.

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 156

B2B eCommerce B2C Database 156

This is going to be BIG.

FEBRUARY 22, 2010

One thing is for certain — you must have experience dealing with large scale distributed applications. This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ReadWriteStart

AUGUST 19, 2019

Many times the startups product or service is to provide a more efficient way around recreating and distributing a product or service that is already a business. This reverse flow of talent is the most inspiring thing about the B2B startup sector right now.” Usually, a product or service is to erase a complicated problem.

India 131

India Startup Cofounder Software Review 131

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. Our biggest example of this was our pivot from B2C to B2B. Since our pivot, we’ve served an additional 15 companies, half of which are outside of Austin.

B2C 62

B2C Austin B2B Cofounder 62

Mucker Lab

AUGUST 27, 2014

Categories like retail, automotive, logistics, distribution, manufacturing, and many others all play a significant role in employment AND entrepreneurship in Southern California.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 158

B2B Sales Elevator Pitch Conversion 158

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. The before-and-after of consuming your content should change at least one of three things: The way someone does something.

Analytics 161

Analytics Acquisition Channel B2C 161

Genuine VC

DECEMBER 3, 2014

I can’t tell you how many pitch decks from local startups I’ve received over the past decade that barely even touch upon the key subject of distribution. HubSpot has trained everyone in the company incredibly well (not just future founders), and many will eventually move on to other roles and be oriented towards distribution first.

Boston 279

Boston IPO B2B Cofounder 279

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. That can then be distributed through owned, earned, and paid, right? If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically. Like, is there demand for this content?

Channel 92

Channel Acquisition Framework B2B 92

Hearpreneur

SEPTEMBER 15, 2019

After working essentially as a leading consultant with a publishing services company helping publishers go digital, I purchased my own niche, declining b2b directory company- and turned it around. It usually takes spirits brands 5 years to achieve that kind of distribution. Thanks to Umberto Luchini, Blood x Sweat x Tears Vodka !

Entrepreneur 90

Entrepreneur Bankruptcy Bootstrapping B2B 90

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. The more targeted content relevant to your communities you create on your blog, the easier other distribution platforms will be.

Small Business 100

Small Business Marketing Software Review B2C 100

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

Up and Running

OCTOBER 2, 2012

Even if you compete in the B2B arena, many product and service categories are saturated with competition. How frequent do they post on Facebook and what types of content do they post, • Which channels of distribution do they utilize. • And that’s one company! What magazines do they advertise in. • How large is their sales team. •

Offshore 89

Offshore Social Media B2C United States 89

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. Build systems and processes that enable your team to create and distribute content seamlessly.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

Internet 88

Internet Matching Vertical Hosting 88

crowdSPRING Blog

JANUARY 30, 2013

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Today, the vast majority of marketers use content marketing and B2B marketers are spending one third of their marketing budgets on content marketing, an 8% increase over the prior year.

North America 100

North America B2B America Marketing 100

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. You will want to gather feedback from your attendees and also distribute your event data to other departments in your organization. They aren’t the only ones.

Campaign 77

Campaign Marketing Social Media Software Review 77

The Next Web

MAY 11, 2014

According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing, design, content distribution, and editing. Of B2B marketers, a full 57 percent of technology marketers outsource their content marketing team. This story continues at The Next Web.

B2B 154

B2B Marketing Distribution Management 154

Brandanew

JUNE 18, 2015

With a European client, we achieved a cost per lead of 7 Euros which was much lower than their normal $80 Euros per lead for B2B and thus exceptionally successful. Content Marketing distribution costs. Do not buy followers. That’s really not leading to any business benefits.

Cost 100

Cost Marketing Social Media PR 100