VC Cafe

MARCH 16, 2025

App Store Fees: For consumer AI applications distributed through mobile app stores, the fees imposed by these platforms can significantly impact profitability and sustainability. Commoditisation of AI Features: this is frankly also a challenge for B2B startups. Gaming founders know this challenge well. Speed is also critical.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Duct Tape Marketing

JUNE 12, 2024

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” 07:54] What’s your take on the most effective way to distribute content? [12:12]

Marketing 90

Marketing B2B Distribution Audience 90

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

Brandanew

APRIL 22, 2016

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution.

Advertising 100

Advertising Distribution Marketing New York City 100

crowdSPRING Blog

FEBRUARY 6, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. ensure that the content is high quality.

Small Business 94

Small Business Marketing North America Distribution 94

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Launching the Uber for courier delivery app solution officially in the market for accepting parcel bookings. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

VC Cafe

MARCH 1, 2024

Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. Bitcoin in 2023 – After challenges in 2022, bitcoin’s price surged 155% last year, reaching $827 billion in market cap. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Lessons Learned

MAY 9, 2012

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

VC Cafe

OCTOBER 16, 2024

As a VC watching this space, I’m seeing a perfect storm brewing: massive investment, breakthrough technologies, and untapped markets ripe for disruption. AI is revitalising the consumer cloud market, creating opportunities for startups building applications that leverage voice and other modalities. Virtual employees for hire.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Studies show that only 5% of B2B buyers are ready to buy. Brand is your strongest asset.

Marketing 109

Marketing Social Media Non-Compete Audience 109

View from Seed

SEPTEMBER 4, 2018

Although we had a busy summer, I was fortunate enough to take a bit of time off as well, and to step back for a moment and reflect on Nextview’s strategy and market position going forward. . The rest have been companies with some early market validation. However, our overall goal is to invest in the full spectrum of seed.

North America 120

North America Seed Stage Early Stage Lead Investor 120

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. Marketing Podcast with Ben Oliver. Learn more about Layr here.

North Carolina 100

North Carolina Video Customer Technical Review 100

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

AUGUST 25, 2021

Instead of panicking and pushing out a ton of promotions, you may want to start thinking of ways to penetrate a new market. 5 steps to expand your business into a new market. In my experience, one of the best ways to enter a new market is to identify a pain point that’s personally affecting you or your business.

B2B 118

B2B Audience Software Review B2C 118

Brandanew

JUNE 18, 2015

It’s not uncommon for clients to think about getting their own Content Marketing strategies and implementation plans in place. Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. How Much Does Content Marketing Cost. What Do Content Marketing Costs Depend On.

Cost 100

Cost Marketing Social Media PR 100

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And, as we speak, my answer on where to start is simple: Content Marketing. Your Blog/ Content Marketing will allow you to get leads. More specifically, start with a blog! They sell software and apps.

Small Business 100

Small Business Marketing Software Review B2C 100

VC Cafe

OCTOBER 31, 2022

This is largely due to several major stock market crashes and global economic uncertainties. This is not meant to be a negative post, but rather a temperature check of today’s market environment and the levers founders can pull on to survive this period. It’s an investors market. billion in 538 deals.

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Before the Event.

Campaign 77

Campaign Marketing Social Media Software Review 77

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing. For one, outbound marketing. Demand generation would not exist without the shift to inbound marketing.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 99

Marketing Social Media Video Technical Review 99

This is going to be BIG.

FEBRUARY 22, 2010

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ReadWriteStart

AUGUST 19, 2019

Many times the startups product or service is to provide a more efficient way around recreating and distributing a product or service that is already a business. Conceiving a wrong notion about the market: incorrect pricing, too slow on pick up, late in execution, etc. Usually, a product or service is to erase a complicated problem.

India 131

India Startup Cofounder Software Review 131

ConversionXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. That B2B sales are built on relationships. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey.

B2B 129

B2B Email Sales Acquisition 129

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 427

Customer Marketing Lean Vertical 427

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Distilling marketing content, then distilling it again. Never knew.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute.

B2B 103

B2B Social Media Channel Audience 103

Mucker Lab

AUGUST 27, 2014

We see a lot of great entrepreneurs with incredible market vision, loyal customers, and flawless execution who simply do not yet speak the same language as the typical Valley entrepreneur and executive. Oftentimes they see a market need and simply want to serve those customers. That number in the Valley might be closer to 10%.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 155

B2B eCommerce B2C Database 155

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 253

Marketing Startup Non-Compete B2C 253

Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. She takes the lead on all things brand, creative, hiring, and marketing, while I lead sales, business development, and operations.

B2C 62

B2C Austin B2B Cofounder 62

Up and Running

OCTOBER 2, 2012

When considering how to position a product in the market place or developing the ideal go-to-market strategy, a small business owner needs to examine a number of market factors. Even if you compete in the B2B arena, many product and service categories are saturated with competition. Go-to-Market Strategy.

Offshore 89

Offshore Social Media B2C United States 89

Up and Running

OCTOBER 21, 2014

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. You can finish it up later this week when you dig into the market research. Your market and the needs of the people within it.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Genuine VC

DECEMBER 3, 2014

It’s official: now two months after the IPO, HubSpot has surpassed the $1B market cap threshold and has become that “pillar” company that the tech ecosystem long anticipated. The focus is on creating some awesome technology, which is critical, except that the sales and marketing piece has been an afterthought in many cases.

Boston 279

Boston IPO B2B Cofounder 279

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 158

B2B Sales Elevator Pitch Conversion 158