Remove B2B Remove Distribution Remove Non-Compete
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B? Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. How can ecommerce companies compete with Alexa? This post has answers.

B2B 100
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle.

B2B 133
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

The overwhelming majority of ecommerce site visitors are non-purchasers. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131
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How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. Studies show that only 5% of B2B buyers are ready to buy. If you spam the non-buyers with sales CTAs, you’ll only annoy them. The solution: build a brand.

Marketing 109
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How to Start a Business in a Month – #30DayChallenge

Up and Running

To my mind, it’s fear of the unknown that holds most of us back and not the thought of whether we’re competent enough or intelligent enough or whatever else we feel is needed to run a business. Or is it about running a non-profit soup kitchen for the unemployed? However, you can also start a corporation or a non-profit company.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Write For A Trade Magazine.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Perhaps you are skeptical. I understand. Ask smarter questions. Win big.

Search 137