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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. B2B Publishing. Mix of B2B and Consumer Pubilshing. Distribution. West Virginia. West Virginia. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. That’s great. They have more skews than Amazon.com, they sell electronics geared to engineers.

Cost 42
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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Outsiders, on the other hand, aren’t even aware that there is a secret.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Outsiders, on the other hand, aren’t even aware that there is a secret.

Customer 101