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We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. That’s great. They have more skews than Amazon.com, they sell electronics geared to engineers.
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Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Outsiders, on the other hand, aren’t even aware that there is a secret.
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Outsiders, on the other hand, aren’t even aware that there is a secret.
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