Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

Both Sides of the Table

AUGUST 29, 2012

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. You can watch on YouTube or download the podcast (for the gym!) I’d hate to frame Nate’s answer into a key phrase so it’s better to watch that section of the video.

Southern California 279

Southern California Detroit Los Angeles California 279

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

VC Cafe

FEBRUARY 21, 2023

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 22 Web Design Resources Ready for Download | 1stwebdesigner – crowdspring.co/1guOd1g. Most are spot on.

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. But, by offering content material such as online newsletter subscriptions and ebook downloads, you can collect their email addresses into your database and slowly warm up these prospects through automated drip email campaigns.

Sales 100

Sales Technical Review SEO B2B 100

Transformify

JANUARY 24, 2021

An email notification is sent out to each service provider or freelancer and they can download the invoices from their Transformify profile. B2B Experience. There is no need for your service providers to be familiar with the tax legislation, all mandatory fields, etc. No Need to Store or Amend Payment Details. via Rapyd).

B2B 76

B2B Software Review Database Software 76

ConversionXL

FEBRUARY 13, 2019

If you want the full report, download the PDF. SaaS, B2B, and ecommerce organizations had the highest perceived marketing skills: Government and non-profit sectors trailed for-profit businesses. Download the PDF with all the details from the 2019 State of Marketing Training survey. Budgets for marketing training.

Marketing 128

Marketing Chad B2B Retention 128

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

Search 48

Search SEO Technical Review ChatGPT 48

Duct Tape Marketing

NOVEMBER 7, 2024

Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. Train your AI models at twice the speed and less than half of the cost of other clouds. I found it. This is what I've been looking for.

Customer 76

Customer Generative AI ChatGPT Cloud 76

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. whitepaper downloads).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Download the MarTech podcast wherever you get your podcast. B2B is actually one of the most popular areas of people starting community right now. Like this show?

Community 100

Community B2B B2C Technical Review 100

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. by downloading guides, using the open parts of our product, requesting a demo).

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

SEPTEMBER 30, 2013

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4:

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Downloadables. B2B case studies shouldn’t be dull, either.).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! I love governments!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. In your case these might include videos people watch (See), car configurators people use (Think), handy guides they download (Think/Care), social amplification (Do) or follows (Care), and so on and so forth. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

APRIL 13, 2017

To promote your enterprise/business app, you can choose a set of audience who would want to download your mobile app or who have downloaded it but was not active for a while. Users can either open or download the app, with a single click. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

Occam's Razor

JANUARY 24, 2011

How about the Analyst for Ohio State University who does a great job of measuring online donations but not the value of campus tours scheduled, prospectuses downloaded, online applications, course registrations, job applications, etc., Equipment lookups, lots of downloads, decision-making tools, quote requests for renting equipment, etc.

Analytics 123

Analytics Conversion Affiliate Web 123

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. That provided relevant content from Intel’s most credible sources, which resulted in more engagement and downloads, but the results were still uninspiring.

Customer 154

Customer Fractional CTO Canada Technical Review 154

crowdSPRING Blog

DECEMBER 14, 2012

Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link]. Don’t hire them | Pando Daily – [link]. Free Vintage Paper Sleeves Textures – [link].

Social Media 100

Social Media Small Business Design Media 100

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. It’s to make information—regardless of how much is retained—persuasive in the decision-making process.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Train your AI models at twice the speed and less than half of the cost of other clouds.

B2B 73

B2B Marketing B2C Social Media 73

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. It assumes visitors are landing on this page to download their guide and makes it easy to opt-in and do that. Then, it pushes the reader to action: “Download to find out how.”. Latana keeps things simple above the fold. Effective use of social proof.

Audience 156

Audience Video Software Review Conversion 156

crowdSPRING Blog

NOVEMBER 9, 2012

Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. 50+ Free Gorgeous Fonts for Download | Design Arena – [link]. 50+ Free Gorgeous Fonts for Download | Design Arena – [link]. What Should the Ads Be Like? – [link].

Social Media 101

Social Media Small Business Design Media 101

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? Like this show?

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

DECEMBER 9, 2021

9:26] Why this works particularly well if your clientele is B2B. [10:04] Topics I cover: [1:38] The sixth approach is creating your own expert networking club. [2:59] 2:59] Where strategic partners can fit into this idea. [3:25] 7:43] The seventh approach is building a referral mastermind system. [8:39] Like this show? Duct Tape Transcript.

Engineer 101

Engineer B2B Networking Lead Generation 101

Brandanew

AUGUST 13, 2015

If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know. They will ask you to enter your details before availing of the free download opportunities. Yet, why do they invest so heavily on writing and producing content? Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Founded in 2013 and originally from Seoul, Korea, Spoon claims to have over 20 million downloads and raised a total of $60M, most recently $40M series B in Dec 2019. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding.

Audio 139

Audio Software Review Open Source Social Network 139