B2B Early Stage Sales Cycle 
The Startup Magazine
JUNE 20, 2024
When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. Here are a few more compelling reasons why a fractional CMO can be a game-changer for your B2B startup. Early-stage startups often operate with tight budgets, making it impractical to hire a full-time CMO.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?
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VC Cafe
JUNE 6, 2024
This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.
View from Seed
MARCH 3, 2015
NVV: Some startup marketers think about crafting a nice, neat funnel, from a prospect’s first touch all the way down to sale. EM: When you’re at an early stage, you don’t know what that buyer path looks like yet, so you should be trying all different strategies to get data and figure out the playbook.
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the sales cycle, and provide answers to these on the web site.
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. I.e. it might be difficult to raise money at the early stages, because most investors in the seed space have smaller funds (esp pre-seed funds).
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