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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133
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How to Build a Memorable eCommerce Brand — 2021 Branding Guide

Up and Running

eCommerce businesses are especially thriving, thanks to a dramatic shift in online shopping, with an average of 3.4+ billion eCommerce users and over $4.2 Now, increased opportunity also means increased competition, which can make it difficult for new eCommerce businesses to set themselves apart. Create a brand name.

eCommerce 149
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B2B SaaS Keyword Research: A Start-to-Finish Framework

ConversionXL

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses.

Framework 123
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. Ecommerce analytics tools to help with cohort analysis.

Retention 126
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5 Point Guide To Improving ROI As A Small E-Commerce Seller

YoungUpstarts

There’s never been a better time to start an ecommerce store than now. Despite the enormous opportunity of ecommerce though, success is not automatic. Many promising ecommerce sites have crashed and burned over the last 2 decades. The landscape can be particularly precarious for small ecommerce stores.

eCommerce 147
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110