Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

YoungUpstarts

FEBRUARY 29, 2016

So you sit back and wait for the business leads and enquiries to flood in. Here, we’ll show you 6 tips on how to turn your website into a booming source of leads, enquiries and red hot sales. Let’s say your company is in the B2B Software as a Service (SaaS) space. Except, there’s nothing. No traffic. Just deafening silence.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction.

B2B 73

B2B Design Matching Search 73

The Startup Magazine

JANUARY 10, 2022

This is one of the reasons why having a successful lead generation plan can help you increase your revenue through sales and marketing strategies that cater to changing consumer behaviors. What is lead generating, and why should you do it? How To Create a Robust Lead Generation Strategy in Digital Marketing.

Lead Generation 211

Lead Generation Marketing Social Media B2B 211

ConversionXL

OCTOBER 25, 2018

It’s also the same one we apply to demand generation. You email them. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. generates the demand) for the target audience. Second, “lead” generation. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Image source ).

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

APRIL 13, 2017

A relevant title, a short description with website URL can be useful for lead generation. Facebook has provided the ease of generating leads right from the platform through lead generation ads. A lead is generated when users are already warmed up to a bit. Lead generation.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

DECEMBER 9, 2021

In the third episode , I share why there’s immense value in working with partners who also serve your existing clients and why leveraging your internal team for referral generation is essential. In the fourth episode, I talk about one of the most powerful forms of lead generation your business can build: strategic partnerships.

Engineer 101

Engineer B2B Networking Lead Generation 101

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. Generating awareness through social media. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Email marketing. Webinars can also be lead generators. Optimized site navigation.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

MAY 27, 2022

email nurturing, retargeting) require specific channels. B2B demand generation focuses on ROI. several ways to generate demand. Every week, I receive emails from people thanking me for a specific tactic or piece of advice. Webinars as a demand generation tactic have benefited greatly from this. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JULY 8, 2021

Email subscribers from search traffic. If audience building is a priority, email subscribers should be an important metric. Therefore, a critical KPI might be: “number of email subscribers generated from organic traffic”. Leads generated from content. Not all conversions are directly tied to revenue.

Conversion 156

Conversion CPA Metrics Analytics 156

The Startup Magazine

JULY 17, 2019

A dependable source of new leads for your website, product, and service can set you up for success in more ways than one. Lead generation ideas and strategies you decide to pursue today could make a difference in the future of your company. If you don’t make a great first impression, your lead magnets will likely not work.

Lead Generation 140

Lead Generation Audio Email Social Media 140

ConversionXL

OCTOBER 16, 2022

Personalize the buyer journey with email marketing 5. You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MAY 27, 2022

Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 9, 2019

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy. Not be too specific. Be on brand.

Lead Generation 110

Lead Generation B2B Video Marketing 110

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

B2B 74

B2B Marketing B2C Social Media 74

The Startup Magazine

APRIL 1, 2025

A company that excels at B2B SaaS might not be ideal if you’re selling home improvement services to residential clients. Check Their Lead Generation Process Appointment setting isnt just about dialing phone numbersits about targeting the right people with the right message. Whats their follow-up strategy?

Lead Generation 113

Lead Generation Reputation B2B Sales 113

Growthink Blog

JUNE 20, 2013

Lead generation is critical for all entrepreneurs. To help you with lead generation, below I have answered the most common questions entrepreneurs. Your "leads" are simply your pool of prospective buyers who might be interested in your product or service. This is why lead generation is so important.

Lead Generation 98

Lead Generation Social Network Social Media Audience 98

ConversionXL

MAY 1, 2012

So instead of trying to sell them right away, we should capture leads (emails) instead. This is not the focus of this article, but in a nutshell the formula for making a tons of sales online in this: Capture emails. Nobody just wants to give you their email address. So I’d end up with a bunch of useless emails.

Lead Generation 120

Lead Generation Email B2B Sales 120

Brandanew

JUNE 18, 2015

Email marketing tools like Mailchimp , AWeber are based on number of users and also the number of Emails you want to send out. Mailchimp offers a free plan upto 2,000 subscribers for up to 12,000 Emails in a month. The enterprise versions are usually more expensive.

Cost 100

Cost Marketing Social Media PR 100

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful.

Lead Generation 78

Lead Generation B2B Syndication Syndicate 78

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

FEBRUARY 26, 2014

Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Quick Killer Tactic: If you’re in the lead generation business, save money on low-to-no staff days by turning off Campaigns or drastically reducing bids on days when your business isn’t ready to jump on the leads you’re creating.

PPC 111

PPC Widget Campaign Technical Review 111

Austin Startup

APRIL 17, 2017

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

YoungUpstarts

MARCH 3, 2020

But there’s one way you can bypass those job boards and make a memorable impression: cold emails. . Cold emailing works. Why You Want to Use Cold Email. And let’s say none of your connections or people in your network have promising leads. . That’s where cold emailing comes in handy. Collect good leads.

Email 147

Email B2B Naming Lead Generation 147

Duct Tape Marketing

MAY 1, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. How are the ways that you would repurpose this, but what about creating industry benchmarks as a way as somewhat of a lead generator? Which elements does your B2B marketing training have and what would you like it to have? I found it.

Channel 83

Channel Audience B2B Social Media 83

ConversionXL

JUNE 15, 2017

Especially if you’re a B2B company doing lead generation and passing leads over to a sales team, you want to make sure they’re qualified leads – otherwise more leads ends up being an externality , incurring its own cost in wasted productivity. How many people experience them? Avoid clear fields button.

Design 91

Design Software Review Mobile Naming 91

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. Conduct Lead Generation Services. Leads are the source of all your business.

Lead Generation 158

Lead Generation Marketing B2B Audience 158

Duct Tape Marketing

JUNE 29, 2017

You don’t want to nurture and educate leads that go nowhere. Only a third of B2B businesses follow-up with their leads on a monthly basis. By the end of this article, you will… Learn the 4 steps to turning your website from “digital brochure” to lead-generating machine. Create a lead magnet.

Email 74

Email Design Sales Widget 74

ConversionXL

JULY 1, 2014

You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? When sending invitations for the survey, keep the email as short and simple as possible. Use fairly short deadlines (up to a week) and send reminder emails before the deadline. The Email Template We Use. need your help.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

MAY 15, 2017

John: Yeah you’re starting to see the internet marketers that are creating courses on how to do chat bots for lead generation, so that’s usually a sign that something is on its way up. So let’s talk about lead generation. There’s lots of ways you can use it.

Marketing 54

Marketing Artificial Inteligence Analytics Lead Generation 54

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78