B2B Email Metrics 
Steve Blank
MAY 29, 2011
In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.
ConversionXL
AUGUST 21, 2019
Most B2B leads don’t become customers. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.
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ConversionXL
NOVEMBER 22, 2022
Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.
SoCal CTO
MAY 21, 2012
Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Possibly even more interesting is the rapidly growing data sources.
ConversionXL
MARCH 5, 2019
Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects. Here’s the proof.
ConversionXL
OCTOBER 22, 2018
Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.
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