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I had been doing B2B sales for several years, and I was really good at it. The job was building relationships with partners and advertisers and to sell advertising. Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. Partnering for products. Time matters.
One of the earliest things we did at NextView when my partners and I started working together was go away as a team to the New Hampshire mountains. It’s commonly said that the biggest risk facing a new VC firm is disharmony among the partners. 9 that are B2B. And I think they’d say the same.
If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). Political affinity. And that’s just in the demographic realm. Geographic Granularity.
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