Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
You'll need to work with your Finance team. Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. 3: Get the current "faith based" number from Finance. Let that sink in. Stunning, right? You'll need to make leaps of faith.
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