Startup Professionals Musings

MAY 30, 2021

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.

Finder 361

Finder Startup Curation Seattle 361

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. Try the personalization / solutions finder. We will look at many different examples. From bras to dresses. Subscribers.

Design 151

Design Software Review Technical Review Mobile 151

Startup Professionals Musings

SEPTEMBER 20, 2013

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.

Finder 210

Finder Curation Seattle Community 210