Duct Tape Marketing

MAY 2, 2024

From understanding the ‘dark web’ to proven strategies in repurposing content. And that looks different for a B2C journey versus a B2B journey. We work with clients at my marketing agency, so telling their stories of their brands and marketing campaigns and really getting deep into the founder's story. (10:06):

SEO 71

SEO Search Generative AI Engineer 71

Agile VC

MAY 21, 2012

For the last 5-7 years the universe of potential acquirers web-based businesses has been fairly concentrated. were fairly active a few years ago though neither is as active today and big media conglomerates like Disney are fairly sporadic as they embrace web-based media. On the B2B SaaS side or enabling services (e.g.

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Agile VC

MAY 16, 2012

2) Vast Human Capital Outside Our Walls - Rob, David, and I all try to draw on our experience as founders, operators, and investors in software & internet companies both in looking at new startups and forming investment themes. A good example of that is our theme around the consumerization of business software.

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

Duct Tape Marketing

NOVEMBER 1, 2017

This is John Jantsch and my guests, yes that’s plural, Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, the chief strategy advisor of the same. and of course I’ll always be the founder, I’ll always be a part of this thing. Check it out. And he is going to carry the torch the rest of the way.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

mashable.com

SEPTEMBER 1, 2011

The result is an infographic that dives into the educational and corporate characteristics of the typical startup founder. Big tech giants like Google , eBay, Yahoo, Adobe, Microsoft and Apple were common on the resumes of startup founders. Whom is he or she connected to?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99