This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So, here goes: Dr. Tony Karrer Over the past 15 years, Tony has been a part-time CTO for more than 30 startups. Most notably, he was the original CTO for eHarmony for its first four years making him partly responsible for more than 4% of the marriages every year. He is a frequent speaker at trade and industry events.
I've had several Startup CTOConsulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. I suggested that they should look for someone like me, but on the business end. For me, I'd use LinkedIn.
In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. A few years ago, my CTO spotted a need that local groups and organizations have in handling RSVPs and registrations for meetings and events. Hey, radio.
How do we differentiate between B2B start-ups that sell to many vs. sell to a few? CTO, VP of HR) in the customer organization. And often, enhanced business services – such as custom product development or professional installation and consulting – are involved to complete the sale. Sell to few”: Traditional enterprise sales.
If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. Wrong message, wrong audience.
It was also beneficial because I got some good experience with both B2B and B2C business models. to work on an entertainment-related technology project and have stayed ever since. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property.
Amazon’s ChiefTechnologyOfficer, Werner Vogels, summarizes the purpose of the press release: “Writing a press release up front clarifies how the world will see the product – not just how we think about it internally.”. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
My longtime friend Marion Jenkins, CEO of IT consultant QSE Technologies wrote what I think is one of the most eloquent and well thought out rebuttals to the proposed Colorado “Software Tax” (HB 1192). With his permission I’m posting it here in its entirety. I urge you to oppose HB 1192, the so-called “Software” Tax.
I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. And a natural network effect that exists between some of our customers, such as several Fortune-size consulting firms and agencies, and their clients (as they deliver data and analysis to them via our platform).
Paige Craig: Adrenaline-junkie Paige Craig is a former marine and intelligence consultant who’s now a prolific angel investor and startup advisor based out of Los Angeles. Ted Serbinski: Angel investor Ted Serbinski sold his startup MothersClick to Lifetime in 2008 and joined the cable network as CTO of the ParentsClick Network.
We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. I'm married to Mike Freehling , M&A and financial management consultant. Oh, and I forget to mention in my introduction about B2B. landing pages, etc. Foreign Service. I'll connect offline on both of those.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content