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This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Final thoughts.
If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. Wrong message, wrong audience.
Amazon’s ChiefTechnologyOfficer, Werner Vogels, summarizes the purpose of the press release: “Writing a press release up front clarifies how the world will see the product – not just how we think about it internally.”. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Write the User Manual.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
The group seeks out technologies that are complementary to the company’s core operations, including applications, software and infrastructure startups. Paige Craig: Adrenaline-junkie Paige Craig is a former marine and intelligence consultant who’s now a prolific angel investor and startup advisor based out of Los Angeles.
I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. Their success is about execution in sales, services, and feature parity … and then eventually superiority (again, due to that single platform to rapidly evolve on advantage). It is one of the key ingredients we look for.
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