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In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. A few years ago, my CTO spotted a need that local groups and organizations have in handling RSVPs and registrations for meetings and events. Hey, radio.
It was also beneficial because I got some good experience with both B2B and B2C business models. to work on an entertainment-related technology project and have stayed ever since. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property.
We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. I'm married to Mike Freehling , M&A and financial management consultant. Oh, and I forget to mention in my introduction about B2B. What networking events in Los Angeles or SouthernCalifornia do you go to?
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