Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 164

Framework Marketing Metrics Audience 164

YoungUpstarts

FEBRUARY 23, 2015

Determine campaign media channels. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Once we’ve got our campaign framework in place, we need to learn the unique characteristics of each digital channel and platform. Social media ads.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. So to me, I walk in with a very specific framework and that happens during the scoping process to like, I don't break my frameworks for anybody for nobody. You can't expect the new SEO and content and social and paid. Most people, they don't have a framework.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. Content platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Marketers like to work with frameworks. Some might stare blankly and ask what you mean. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Most B2B buyers know this. Evaluation, however, implies a journey of discovery.

PR 120

PR B2B Lean Audience 120

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups. B2B companies can have great unit economics. This is obvious.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups. B2B companies can have great unit economics. This is obvious.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

DECEMBER 3, 2012

I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Check out any B2B, B2Q, M2Z brand. Let's get back to our digital marketing readiness framework… 4. But nothing magical had come to me.

Framework 149

Framework Marketing Search Mobile 149

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Explore buyer motivations with the Jobs-To-Be-Done framework. Educates; 2. Empowers; 3. Entertains.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. stars across 600k+ ratings).

Audience 156

Audience Video Software Review Conversion 156

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). The Optimal Social Media Investment Strategy. 6: The World's Greatest Social Media Strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. 18:48] Could you talk about your DEAL framework and system you’ve created? [21:12]

Customer 87

Customer B2B Framework Sales 87

YoungUpstarts

DECEMBER 9, 2014

Enter “ Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business ” by content and social media marketing savants Ann Handley and C.C. this is especially true for B2B companies. Stoke the Campfire Good content does not exist in a vacuum.

B2B 185

B2B Social Media Afghanistan Iraq 185

crowdSPRING Blog

FEBRUARY 6, 2015

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! 5 Ways to Grow Your Email List With Facebook Contests | Social Media Examiner crowdspring.co/1EYiTGV. Making Customer Support Part Of Your SEO Program crowdspring.co/1C2r2M3.

Small Business 48

Small Business Design Seattle Social Media 48

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Things that might hinder SEO.

Web 139

Web Analytics Technical Review Affiliate 139

Duct Tape Marketing

MARCH 14, 2024

Hopefully they've actually developed some methodologies, some frameworks that they can bring and immediately bring to your business. Maybe it's social media or maybe it's producing a newsletter, or you've hired freelancers to write content or to do SEO work or something. I already mentioned this idea of holding you accountable.

Hiring 69

Hiring Leadership Email Campaign 69

ConversionXL

NOVEMBER 16, 2021

Create engaging thought leadership content on social media . LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Greg Bernhardt, an SEO lead at Shopify, maintains a balanced content mix on his Twitter account.

Framework 131

Framework Social Media B2B Audience 131

ConversionXL

NOVEMBER 11, 2015

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Cons: For acquisition analysis (think marketing activities like SEO, Paid Search, and Social), KM trails far behind Google Analytics.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

MAY 17, 2017

The first one is message, second one is audience, third website, fourth content strategy, five social media, six publishing, seven speaking, eight traditional media, strategic relationships nine and business model [00:04:12] 10. So let’s lump content and social media sorted together. John: Okay so we’re done.

Audience 33

Audience Business Model Leadership Social Media 33

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Software 2.0:

Software Review 48

Software Review North America Europe Metrics 48

crowdSPRING Blog

DECEMBER 5, 2016

In both cases, the masses made decisions spurred not by facts but feelings, backed by a surge sharing of fake news on social media. Without emotion establishing the framework for parsing that information, they were incapable of making up their minds. It was never about the truth. It was about what they felt was true.

Denver 48

Denver B2B Design New York 48

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Express : Express is built on NodeJS framework. Web frameworks.

Software Review 53

Software Review Technical Review Startup 53