Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 44

Search SEO Technical Review ChatGPT 44

ReadWriteStart

APRIL 8, 2023

Another trend born in the omnichannel framework is the customer data platform (CDM). In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. Yet, corporations have to set a framework for testing , which has to be short-term, preferably up to three months.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Honorable mention: The DemandGen Framework. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. Image source ). Do you do account-based marketing?

Demand 101

Demand Revenue SQL B2B 101

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. So to me, I walk in with a very specific framework and that happens during the scoping process to like, I don't break my frameworks for anybody for nobody. I service guy.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business. Which do you choose? It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 158

B2B Sales Elevator Pitch Conversion 158

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. Over to You A successful B2B entrepreneur will need to master the pipeline velocity.

B2B 148

B2B Forecast Entrepreneur Analytics 148

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 166

Social Media Metrics Conversion Media 166

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 148

Metrics Analytics Channel eCommerce 148

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

Duct Tape Marketing

JUNE 1, 2023

Mary provides a framework for successful launches, emphasizing strategic readiness, understanding the market, and creating impactful messages with efficient execution. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Where do people get this wrong?

Product 88

Product Framework Technical Review Cofounder 88

Occam's Razor

DECEMBER 3, 2012

I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. But nothing magical had come to me. That changed recently.

Framework 149

Framework Marketing Search Mobile 149

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 11, 2014

From B2C to B2B. The awesome See-Think-Do framework.]. Take any metric you want. Pick any metric you want. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. We will look at many different examples. From bras to dresses.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities. However, it will fall into one, two, or three main types.

Customer 98

Customer Marketing Channel Acquisition 98

Mucker Lab

APRIL 6, 2023

You may do those in waves or it may happen in parallel, but in general, you need to have that framework of “let's figure out the foundation and then pour more gas on the fire.” Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. I do that a lot.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” If they’re insisting on looking at vanity metrics, and I consider dials a vanity metric, I consider the number of conversations that you have regardless of movement in the pipeline.

Sales 50

Sales Conversion Revenue Email 50

View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B2B companies can often be post-product and pre-revenue for an extended period.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Austin Startup

FEBRUARY 24, 2018

Both of these bodies of work and frameworks for thinking about startups fit really well for funded startups who plan to shoot the moon (launch the rocket to escape velocity and go as far and fast as possible). I expect that teaching that class and observing the principles applied will lead to a lot of new material over the next few years.

Warrant 48

Warrant Bootstrapping Framework Hiring 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42