Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

Startup Lessons Learned

JULY 5, 2010

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. In fact, they probably will. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. Tools like Ella reduce fuzzy marketing by integrating proven marketing frameworks and better data.

ChatGPT 61

ChatGPT Framework Montana Artificial Inteligence 61

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 10 amazing examples of product packaging design – crowdspring.co/1ekutxe. Most are spot on.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

bijoor.me

MARCH 26, 2014

B2B Sales Process. A framework for categorizing and comparing cloud platforms – OpenStack, AWS, Heroku, CloudFoundry! Johan proposes a framework that describes the various layers of cloud platform services starting from virtualized hardware up to end-user software applications. This is such a neat framework!

Framework 42

Framework Cloud Software Review Azure 42

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 88

Product Framework Technical Review Cofounder 88

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. For example, a productized service allows you to start quickly. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. If you are a B2B company, checkout Cisco's social efforts. YouTube is magnificent. YouTube is amazing.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. The most intense amount of effort companies put into their site happens at site launch or the yearly new product launch. You should have a robust strategy to earn compelling product reviews.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Why does this term even exist? That sounds suspiciously like…marketing.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

NOVEMBER 15, 2023

Productizing that and then scaling it out. I only work with B2B clients as well into service delivery. Ryan: I think getting stuck in the execution delivery of it, getting stuck in scope, creep, getting like, like I said before, I'm a big product. Like, no, you still need to walk in with a framework. And then basically.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

MAY 1, 2019

In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. The problem is that the fish may not be where your boat is, may not like the bait you’re using, and as productive as you are—you may come home empty-handed. Not an optimal use of time.

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. Cross-selling recommends additional products that complement the one being bought. Focus on value.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Are there any particular aspects of the product/offer that people understand?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

NOVEMBER 9, 2021

This is a clever way of demonstrating how the product works. Memberstack’s B2B audience are familiar with YCombinator. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. Image source. Zendesk does just that.

Audience 156

Audience Video Software Review Conversion 156

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 158

B2B Sales Elevator Pitch Conversion 158

Duct Tape Marketing

DECEMBER 7, 2022

Melanie is a keynote speaker, award-winning branded content creator, and the author of both “ The Content Fuel Framework: How to Generate Unlimited Story Ideas ” and “ Prove It: Exactly How Modern Marketers Earn Trust.” The Content Fuel Framework: How to Generate Unlimited Story Ideas. That's true in like the B2B space.

Marketing 95

Marketing Audience B2B Framework 95

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Each of these examples brings people closer to using your product. Explore buyer motivations with the Jobs-To-Be-Done framework. What is demand generation?

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 23, 2023

To create effective messaging, businesses should understand the essence of their product, service, or their brand and what makes them different from others in their industry. 09:29] So you have a framework called: BEST, can you explain it? [13:50] we love talking about how great we are, how great the product is.

Framework 95

Framework Audience Audio Elevator Pitch 95

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. It’s the safer bet. Positioning.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Run a bunch of search queries with the intent of looking for the company's products and services. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Awesome, right? #3.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation. Over to You A successful B2B entrepreneur will need to master the pipeline velocity.

B2B 148

B2B Forecast Entrepreneur Analytics 148

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Another biggie is to build a core set of customer personas.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

APRIL 4, 2017

For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. You know that multitasking is bad for your productivity. Past that, though, you’ll want to use the Bullseye Framework (from Traction), which consists of 5 steps: Brainstorm. Image Source. Prioritize.

Channel 118

Channel Marketing Viral SEO 118

Argona

JANUARY 15, 2024

One such client that requires special mention is a well-known green energy solution provider focused on reducing existing and future ocean waste through its new ingenious product that converts plastic waste into carbon neutral and then to carbon negative using green energy. Why is Argona Partners the Best Company to Work With?

Partner 52

Partner Technical Review Indianapolis B2B 52

View from Seed

SEPTEMBER 3, 2015

As a result, Vin has a great framework for deciding if this is a viable path for your product. Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Exactly how Vin launched Yipit.com and built his list to the initial 20K and 50K users. You can subscribe here.

Framework 120

Framework Cofounder Seed Stage B2C 120

Duct Tape Marketing

MAY 1, 2024

John (01:37): So you mentioned it in your bio, but also part of my interest was you had written about this idea of using original research in content production. Which elements does your B2B marketing training have and what would you like it to have? People wanted examples and frameworks and so forth. Yeah, absolutely.

Channel 83

Channel Audience B2B Social Media 83

mashable.com

NOVEMBER 3, 2010

Roberts talks of social networks as mediums that may very well help your product or name attract VC attention. But, he says, “If you’re looking for funding for a prelaunch product or service, you’ll need a to be a very interesting person with deep expertise in your field. “I like a cogent, coherent presentation.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. This required more product evangelism and customer wins. ITSMA’s ABM framework simplifies these types. How complex is your product? Intent: Use intent data to figure out which organizations are trying to solve problems that your product can help with.

Customer 98

Customer Marketing Channel Acquisition 98