Remove B2B Remove Framework Remove Retention
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Use this information to optimize for retention with: Transactional messaging.

Retention 113
article thumbnail

Learning Styles: The Impact on Marketing Messaging

ConversionXL

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.]

Marketing 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

B2B 129
article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. BAB is a conversion-driven framework that works in three parts.

Email 136
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Generating awareness through social media. Image source. Lifetime value (LTV).

Customer 140
article thumbnail

7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Memberstack’s B2B audience are familiar with YCombinator. While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. stars across 600k+ ratings).

Audience 156
article thumbnail

What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Which do you choose? It’s the safer bet. week, month, year).

Equity 94