Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. This is John Jantsch.

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mashable.com

NOVEMBER 4, 2010

Vanity Vanity is described by its creators as “an experiment-driven development framework for Rails.&# Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. You can also choose to set up Genetify on your own server. OpenTable Seated 15.4

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Developer Software Review PHP Social Media 73

mashable.com

NOVEMBER 3, 2010

“I pre-stage my investments by developing my own ideas of great business models & frameworks — when I meet a founder doing something similar I can make a quick decision,&# says Craig. Flash vs. HTML5: The "Pong" Version 37Signals Creates iPad-Only Web App An Open Source, HTML5 Framework for i. What will you find here?

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YoungUpstarts

DECEMBER 9, 2014

Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies. Insights from these companies and more help flesh out the frameworks presented in the book. “Good content is not about storytelling; it’s about telling a true story well.”.

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David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” .

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Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. to quantify that.

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Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

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ConversionXL

APRIL 14, 2016

Speaking directly to developers like himself, he explains: The problem [with enthusiastic statements like, “I could build this on the Twilio API” or “I could learn that new CSS framework”] is that all of this is focused on us, the creator, and not on the customer, the consumer. Repeat after me: “We are not normal people.”. Numbers. 
“Why

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Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups.

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Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups.

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Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

MARCH 10, 2020

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. This is John Jantsch and my guest today is Jonah Berger. Jonah Berger: Yeah.

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Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. Marketing Podcast with Liz Lathan. For to what end?

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ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? To understand acquisition you must understand lifetime value. Increased engagement.

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Occam's Razor

JUNE 11, 2014

From B2C to B2B. The awesome See-Think-Do framework.]. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. We will look at many different examples. From bras to dresses. Follow-on views.

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ConversionXL

OCTOBER 14, 2015

The common framework for dealing with emotional experience is characterized in a two-dimensional space. How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral. Uplifting works.

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Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Software 2.0:

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