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It’s only been a bit over a month since the start of 2025 past year has witnessed seismic shifts in technology, from breakthroughs in generativeAI to emerging solutions in climate tech and healthcare. Compliance and Audit: YC sees a large opportunity to automate compliance and audit tasks using AI.
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Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So they're giving an attribution to the user interface and the default settings of the software, not the science.
Marketing is particularly well suited for adopting generativeAI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) Where Are We Now?
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