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Flashpoint New York Demo Day, Friday, June 14

David Teten

The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech. RSVP here.

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Flashpoint New York Demo Day, Friday, June 14

David Teten

The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech. RSVP here.

New York 114
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Comment about this source: Pits Times Roman against Georgia and Georgia against Verdana. I quite like Georgia online. If you like serifs, then try Georgia which has some nice generous letter forms. A Study of Fonts Designed for Screen Display. Proceedings of ACM CHI 98 Conference on Human Factors in Computing Systems.

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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

So I actually got involved being a music pastor at a church in Georgia. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Lance Cummins: I got a real job. Well, I got somebody else paying me, at least, for a little while. Lance Cummins: Yeah.

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