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This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on leadgeneration (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to leadgeneration websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.
B2B: Business Media. LeadGeneration. B2B Publishing. Mix of B2B and Consumer Pubilshing. Reader Service and LeadGeneration. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production. Operations.
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