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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. Lead Generation. B2B Publishing. Mix of B2B and Consumer Pubilshing. Reader Service and Lead Generation. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production. Operations.