Remove B2B Remove Georgia Remove Naming
article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73
article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.

B2B 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Proven Framework For Building A Thriving Community

Duct Tape Marketing

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?

article thumbnail

Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

So I actually got involved being a music pastor at a church in Georgia. John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. My daughter helped me name it. Lance Cummins: I got a real job.

Audio 67
article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * B2B Publishing. Mix of B2B and Consumer Pubilshing. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Comment about this source: Pits Times Roman against Georgia and Georgia against Verdana. They point out that of 123 statements about typography in Burt’s book, only three – 3 – were either supported by data or by reference to named sources (Rooum, 1981; Hartley and Rooum, 1983; in Lund, 1995 ). Coghill, V.

article thumbnail

How to Make Your Brand Matter

Duct Tape Marketing

It’s not your brand name. It’s stayed with me through the years while working with B2B and B2C clients. “A Branding Georgia Gallagher Georgie Gallagher' What is a brand? Here’s what it’s not. It’s not your registered trademark. And it’s not your great logo you spent $10,000 on. It’s much more than that.

Georgia 28