B2B Global Marketing 
The Startup Magazine
JANUARY 26, 2021
Online B2B marketplaces are websites where buyers and sellers meet to trade. There is no social media or marketing content that you have to create. They are just big markets, and this is why they are so useful. Therefore, the first thing to do is to find the best possible market for your business.
YoungUpstarts
JANUARY 3, 2019
The challenge for marketing and sales professionals in business-to-business markets is breaking through the cacophony of noise and clutter to not only capture buyers’ attention, but powerfully communicate your unique value. Assessing value is not as simple as you think, and many B2B companies get this wrong.
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ConversionXL
DECEMBER 3, 2018
The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.
View from Seed
AUGUST 30, 2016
Let me start with a few addresses: 1355 Market Street. My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.
Occam's Razor
DECEMBER 8, 2017
The question for us, Occam’s Razor readers, is… What does the Surface Marketing team get for all this money? If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else.
Agile VC
MAY 13, 2013
. ”We’re the first company to do X in an rapidly growing market” or similar. Don’t Have to Evangelize - Perhaps the key downside of being first mover with a consumer product is having to evangelize a market and build it from a niche to broad adoption. This usually takes a lot of time, money, and energy.
Both Sides of the Table
OCTOBER 1, 2009
In the first post in this three part series I described why I believe the VC market froze between September 2008 – April 2009. It affects even B2B companies because ultimately most must sell to companies who sell to consumers and if they suffer they cut back on suppliers. This will likely cause the stock market to contract.
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