Occam's Razor

FEBRUARY 3, 2014

At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. If you are a B2B company, checkout Cisco's social efforts. What's YouTube all about?

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. billion users globally, Facebook is definitely an ad platform you can’t ignore if you want to scale your traffic, leads and business. The most important metric should be the number of targeted website clicks an ad is sending to your website.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

JANUARY 18, 2022

For example, at global employment platform Indeed , one of their values is “Job seeker first.” If you have a global brand, this might mean different things in different markets. Marketers must adjust their expectations and metrics with expanded brand tracking. Use marketing as the vehicle to communicate your brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Check the Google Analytics metrics.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

OCTOBER 30, 2021

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

SVPG

FEBRUARY 23, 2014

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. I attribute this change to several factors. When most people think of analytics they think of web analytics. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 How will you know if your website is working for you if you never look at your metrics? trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Both Sides of the Table

JANUARY 31, 2010

Of course articles like these are going to inflame people because not everybody who is running their own business (or aspires to) wants to believe that you need to go all out to compete and win on a global scale. But … global tech does require an absolute, singular commitment level. Our first big institutional round was $16.5

Entrepreneur 308

Entrepreneur Silicon Valley San Diego Non-Compete 308

Austin Startup

MARCH 2, 2019

And I guess it seems appropriate that I’m writing this post from Edinburgh, Scotland here at TED Global. And speaking of capitalism, George Papandreou’s, the former Prime Minister of Greece and the poster child for the European economic crisis, TED Global talk is already live. I served as Chairman leading up to the acquisition.]

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

ConversionXL

JANUARY 29, 2016

Let’s take a look at a B2B retargeting example. With the help of their marketing agency, Just Media, Lumension, a global leader in endpoint security software, realized greater potential and effectiveness with their retargeting campaigns. Retargeting Case Study #4 – Lumension & Just Media.

Campaign 48

Campaign PPC Audience eCommerce 48

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. For example, the global medical devices industry was valued at $456.9 For comparison, average CPC on Facebook is $1.72 (across all industries) and $2.52

Campaign 129

Campaign Audience Advertising Conversion 129

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week. and Canada.

San Antonio 67

San Antonio Texas B2B Ireland 67

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners.

Software 84

Software Sales Marketing Vertical 84

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

alexpoole.info

AUGUST 14, 2012

Pingback: Using Typography to Your Advantage | Pros Global TV. When I was new to the marketing and advertising B2B world in the 70′s & 80′s, I recall reading an Adweek article that reported research that claimed increased readability, meaning comprehension, and reader attentiveness for serif vs. non-serif fonts.

Technical Review 85

Technical Review Software Review Design Web 85

YoungUpstarts

MAY 22, 2015

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. Online sales metrics have reached a high of $248.7 For B2B industries online market places offer a wide horizon and the advantage of connecting to endless prospects. billion in 2014. High Accessibility.

eCommerce 100

eCommerce Internet China B2B 100

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Social media metrics such as likes, follows, shares and impressions. Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead. The Copywriter’s Future.

Demand 68

Demand B2B Curation SEO 68

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch. ABM can transform a company’s trajectory, but it won’t won’t solve all your B2B challenges. Results from SE’s ABM efforts. Conclusion.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Keep this list printed out next to your marketing plans!

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. And typical success metrics for them would look like: email open rate. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

marketingland.com

JULY 11, 2012

About The Author: Chris Studabaker is Global Practice Manager, Design Solutions at ExactTarget. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Whitepapers: The B2B Marketers Roadmap to SEO Success. Related Topics: Email Marketing | Email Marketing Column. Recent Comments.

Email 49

Email Mobile SEO Search 49

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165