B2B Government Viral 
The Next Web
AUGUST 19, 2013
There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-sales-and-marketing background. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Well, then you’ve got to go viral.
mashable.com
NOVEMBER 4, 2010
Government Top 5 Mashable Lists Twitter List Directory » 1 @mashable/mashable Followers: 8832 Members: 33 2 @mashable/social-media Followers: 7013 Members: 98 3 @mashable/marketing Followers: 4184 Members: 51 4 @mashable/tech Followers: 3115 Members: 65 5 @mashable/media Followers: 2751 Members: 92 Get Mashable updates on your mobile device!
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Startup Professionals Musings
MAY 10, 2019
On the other hand, if your business is selling commodities to government entities, social media may rightly be at the bottom of your list. For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive.
Occam's Razor
MAY 2, 2017
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Government: California Department of Motor Vehicles.
Duct Tape Marketing
JANUARY 14, 2020
And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event.
mashable.com
MAY 5, 2011
Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. The then Ahmadians (Non-Muslim) Government of Pakistan joined hands with USA just in revenge of their being declared as Non-Muslims by the late Zulfiqar Ali Bhutto.
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion.
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