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Founders from MIT With a Plan to Change How We Grow and Eat Food

Both Sides of the Table

It’s true that we also fund more mundane stuff like B2B software aimed at productivity improvements but we want some big bets in every fund where we feel we can contribute to “making our own little dent in the universe” as the saying goes – by backing ambitious entrepreneurs with that same goal.

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30 Money Saving Tips For Your Business

Up and Running

You’ve heard it before and it’s still true: going green saves green. For more information on greening your spaces, check out Energy Star, a program run by the U.S. Every startup will use some kind of software: book keeping, word processing, presentation. Review your operating expenses.

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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

To prevent hackers from gaining access to your business's checking account, use low-cost software and dual controls to strengthen your payment processes. Press releases are becoming less successful, partly due to the difficulty of obtaining earned media. Thanks to Sarah Jameson, Green Building Elements ! #12-

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers. Become customer-obsessed.

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Twitter Link Roundup #50 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why software startups decide to patent … or not – [link]. How to use social media for B2B marketing – [link]. Web Design Inspiration: 40 Green Themed Websites – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. – [link].

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. You can’t avoid negative reviews, opinions, and comments altogether. Notice that the reviews are about Rand, not about SparkToro.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

A/B testing differs from multivariate testing in that it only tests one variable at a time; in other words, you change only the button color (not the button copy or any images) and see how many users click the red button versus the green button. Some Code-Free A/B Testing Resources 1. Light-Coding-Required A/B Testing Resources 1.