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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Aligning content strategy with marketing automation is no easy task, so it might be worth the time and money to hire a content strategy professional who can help you improve your messaging. Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. Have a lead generation strategy.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Aligning content strategy with marketing automation is no easy task, so it might be worth the time and money to hire a content strategy professional who can help you improve your messaging. Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. Have a lead generation strategy.

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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

He lived in Nashville at the time, I lived in Phoenix. It could be B2B, it could be whatever. It was fun to do with him but, of course, it was half the work, that was kind of nice. About two years ago we came up with this idea for the book around the customer journey. Arnie Kuenn: Oh, gosh yeah.