Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60

Iceland CPA Europe B2C 60

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. When you compute outcomes, you'll quickly realize 2-in-1s are not going to have a business impact (you would go from query volume to current best CTR to conversion rates to AOV to total revenue or profit).

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. David and his team actually took this a couple notches higher and created a nice bubble chart with Revenue. It is pretty nice. And you don't like black font.

Analytics 145

Analytics Sierra Leone Channel Conversion 145