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Let’s say you run a B2B site, and drive your visitors toward a quote request page. The problem with being “data-driven” We should all be more data-driven (or data-informed), right? You have to ask questions first, and then you can seek for the right data that might help you find an answer. B2B and B2C.
But until those customers surrender their cash and pay their invoices, you can’t use that revenue to pay your own bills. Don’t overwhelm your customer with a ton of information—be concise and to the point. Put your customer’s name on the invoice, not just their company’s name, if you’re selling B2B.
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