Remove B2B Remove Internet Remove Syndication
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic. By following people around their internet journeys, you can tempt them back to your website.

B2B 129
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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. It serves as a single source of truth that enables teams to manage and syndicate product information at a scale. Three years later, I'm proud to see RightBound leading a paradigm shift.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

On one of the most visited page on the internet. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. YouTube Short-Form Audience Specific Content.

Analytics 151
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 91
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Do we sell to large enterprise companies? The former is more personal. The latter, more social.

Demand 91
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 1) Market fund. 2) Raise capital.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.