Remove B2B Remove IP Remove PPC Remove Social Media
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Tools for IP-targeted ads: MRP ; Terminus. ABM doesn’t stop at lead generation or new opportunities.

article thumbnail

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131