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How To Create A Brand Name For Your Company

Duct Tape Marketing

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And so they could call themselves Kansas city power and light. But now that they've joined forces and they're no longer sort of the monopolistic utility, Kansas city power and light now ever G a V E R G Y.

Naming 87
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

I then moved my family to Kansas to be a music guy out there. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Well, I got somebody else paying me, at least, for a little while. This is where my story gets crazy. Lance Cummins: Yeah.

Audio 67
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.

SEO 28
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Weekly Favs January Twenty Eight

Duct Tape Marketing

I was in Phoenix last week attending Kansas City Royals Fantasy Camp. eGrabber – B2B social network prospecting tool that makes finding contact info easier. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. Increasingly, Google is where people head to find information about businesses.

Search 76
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Interview with Jesse Katz, Founder of EF Buys

Growthink Blog

Well, first, I think our model is different because we have a B2B play, where Groupon and every other clone targets consumers. It was somewhere in the sticks in Kansas, and I love California too much. I guess it's never really caught on here. Most of the horror stories I've seen are restaurants that lost money by running an offer.

Founder 114
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. B2B Publishing. Mix of B2B and Consumer Pubilshing. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions.