Duct Tape Marketing

FEBRUARY 28, 2018

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. I came from the B2B software industry. Anne Janzer: Indeed, indeed. They want to be able to go online and use their app and get it, and that’s how they want to do transactions.

Kansas City 57

Kansas City Lead Generation Software Review Revenue 57

Duct Tape Marketing

JANUARY 7, 2020

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 76

Search PPC Kansas City B2C 76

Duct Tape Marketing

FEBRUARY 22, 2016

But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.

SEO 28

SEO Channel Kansas City Kansas 28