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How To Create A Brand Name For Your Company

Duct Tape Marketing

3:52] You’ve worked with a lot of pretty big names in your career – would you say that this idea is equally as important for a small business as it might be for a division of a Fortune 500 company? [5:20] So, so, so I, most of my listeners, many of my listeners are small business owners. What would you say that?

Naming 87
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

AWeber is the market leader in making email marketing powerfully simple for a small business. I then moved my family to Kansas to be a music guy out there. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. This is where my story gets crazy.

Audio 67
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Weekly Favs January Twenty Eight

Duct Tape Marketing

Weekly Favs January Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. (I I was in Phoenix last week attending Kansas City Royals Fantasy Camp.

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SEO Is An Integral Marketing Channel

Duct Tape Marketing

If you are a small business owner, people now judge your entire life’s work based on the design and content of your website. But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials.

SEO 28
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

The fact of the matter is that while certain industries, like retail, have already learned how to harness the power of paid search, businesses in any field can benefit from it. Increasingly, Google is where people head to find information about businesses. This is true of prospects who are looking for new solutions to their problems.

Search 76
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Interview with Jesse Katz, Founder of EF Buys

Growthink Blog

We've already offered small business owners discounts on Starbucks, Moo business cards, StumbleUpon Ads, logo design, online computer backup, etc. Small business owners are very well meaning at heart, but very few business have the time or money to make a change in the community. What is EF Buys?

Founder 114
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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. I came from the B2B software industry. And if you’re a small business, again, that long-term perspective. When you’re in business, most of us are businesses.