B2B Lead Generation Naming Reference 
YoungUpstarts
NOVEMBER 29, 2017
Think of your first B2B web site as one step beyond your elevator pitch. Request references and links to web content they’ve written before. Secure a domain name that makes it easy for people to find your company. To create a website that becomes a useful element in the company’s lead generation process, understand the back-end.
ConversionXL
MARCH 11, 2020
Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?
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YoungUpstarts
OCTOBER 10, 2012
Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. He describes a hypothetical Rock Star named “Catie” who is a composite of the sorts of customer advocates used by Salesforce.com, SAS Canada, and others. Not necessarily.
YoungUpstarts
MARCH 4, 2016
A great way to grab attention is to put the person’s name in the subject line. Use case studies or some local customer reference. After figuring out what you want to say, boil it down to between five and seven words. These few words should speak to the interest of your recipient and put forward what you want to say in clear terms.
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. And they put a lot of stock in them.
Duct Tape Marketing
APRIL 11, 2022
Frankly, most of the people that get referred to me are much closer to my ideal customer because my ideal customer is the one referring them. Referred leads were likely sent to you from someone you trust, so you can skip the know, like, and trust stages and jump straight to the try stage.
ConversionXL
FEBRUARY 26, 2014
Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience. Get specific, thinking about brand names important to your business, technical terms, political or legal figures that would take an interest in your field.
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