VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups, including Insightera (acquired by Marketo), Kenshoo , Tracx , Oktopost and others are helping CMOs get more bang for their digital buck.

B2B 111

B2B Technology PPC Marketing 111

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful.

Lead Generation 74

Lead Generation B2B Syndicate Syndication 74

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

AUGUST 29, 2013

As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.

Demand 64

Demand Tampa Marketing B2B 64

crowdSPRING Blog

APRIL 6, 2015

Well the answer is pretty simple: turn to math and leverage technology. Every business, whether B2B or B2C has to bring in customers. The answer to this question is your conversion rate, whether you are tracking foot traffic or leads generated via a mailing list, or traffic to your website generated by online ads.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. It goes into more detail, such as how likely they are to be a market leader and which technologies they’re using. Phase three takes the most important factors from phase two to build an ideal account profile.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through PPC. Generating awareness through social media. To raise awareness on social media, show up where your audience is.

Customer 140

Customer Marketing Social Media CPA 140