B2B Lead Generation Product Development 
YoungUpstarts
AUGUST 4, 2015
In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.
YoungUpstarts
OCTOBER 10, 2012
Talented product developers. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies.
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ConversionXL
JULY 3, 2014
Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. If you answered “it’s been awhile” or “never,” you need to keep reading. What Customer Personas Are NOT.
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Cognism previously operated a leads-based paid media model.
Duct Tape Marketing
JANUARY 30, 2015
Still, many B2B marketers rely on assumptions to inform their content decisions. In fact, Content Marketing Institute found that only 21 percent of B2B marketers say they’re successful at measuring ROI. Leads: Lead generation and qualification are two key aspects of the conversion rate.
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. V3: Helping directors of marketing at series B companies who have previously bought ads in email lists get customers profitably. And if you can do that week over week, you’ll hit some level of success.
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. V3: Helping directors of marketing at series B companies who have previously bought ads in email lists get customers profitably. And if you can do that week over week, you’ll hit some level of success.
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