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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

Think of your first B2B web site as one step beyond your elevator pitch. Secure a domain name that makes it easy for people to find your company. To create a website that becomes a useful element in the company’s lead generation process, understand the back-end. Advisors agree your startup is on the right track.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. Segments that come to mind include product tracking, navigation, safety, security, local business search, and payments. Inexpensive lead generation. Broadcast sponsorships and advertising. Marty Zwilling.

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. Segments mentioned include product tracking, navigation, safety, security, local business search, and payments. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.)

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Cognism previously operated a leads-based paid media model.

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?