YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Can you explain the difference between inbound marketing and outbound marketing, and why each is important to the marketing strategy of the small business?

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful.

Lead Generation 78

Lead Generation B2B Syndicate Syndication 78

Brandanew

MARCH 7, 2016

In a recent Brandanew seminar, one of my workshop participants had a great feedback. Content marketing reduces cost of lead generation. In one of the companies that I worked at, the cost of generating a B2B lead was about $80. Content can make your customers feel that you’re personalizing for them.

Sales 100

Sales Marketing B2B Lead Generation 100

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Lead Generation. B2B Publishing. Mix of B2B and Consumer Pubilshing. Reader Service and Lead Generation. Seminar/Training. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Lead Generation with Facebook Ads. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28