Both Sides of the Table

SEPTEMBER 19, 2013

Another one of his big themes has been B2B crowd-sourcing and he had a company in mind already even before he joined – Deliv. I guess he’s one step ahead of the rest of us in being super lean. I talked about Deliv in my LeWeb keynote because I found their model fascinating. Startup Advice'

B2B 331

B2B eCommerce B2C Differentiation 331

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. You can find the latest news in the form of newsletters in Lean Luxe , 2 PM , Chips + Dips , Retail Brew , The Hustle , and Vogue Business.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Duct Tape Marketing

JUNE 13, 2024

During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector.

Technical Review 90

Technical Review Software Review B2B Demand 90

ReadWriteStart

MAY 16, 2018

The successful sales teams of the future will lean on these to win more deals: Personalized mobile apps. In B2B sales, the process is longer, but the premise is the same: Online research has replaced the old-school necessity of verbal description in sales. Not all sales tools are created equal, though.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

The Next Web

DECEMBER 30, 2012

This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. We focused on drumming up initial interest and building a lean, yet functional product. In other words, advertisers pay to present special offers to our customers. – Arjun Arora , ReTargeter.

Business Model 133

Business Model Technical Review Advertising B2C 133

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

Up and Running

OCTOBER 7, 2014

Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. “Lean is in. Especially with other businesses, bartering might seem old-school but can definitely still be effective. Cut down on meetings. This is crucial, and can be so easy. Minimize Inventory.

South Africa 157

South Africa Software Review Green Technical Review 157

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Kajabi highlights the benefits of podcasts from the off, with a subject line that leans into three top priorities for businesses: leads , growth, and revenue. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

SEPTEMBER 16, 2020

For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. We’re not afraid to lean into hostile brand territory—especially because completing a Minidegree or learning A/B testing statistics does take commitment. We now have a list of keywords that B2B-minded people are looking for in a benefits page.

Campaign 116

Campaign B2B Software Review Differentiation 116

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. As I shared earlier, social media trends for 2016 are leaning towards videos.

Social Media 100

Social Media Marketing SEO B2B 100

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Want to learn lean marketing tips for your small business? Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. And, they write with that audience in mind.

Small Business 106

Small Business Marketing Social Media SEO 106

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 427

Customer Marketing Lean Vertical 427

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Lean into your strengths, and don’t try to appeal to everyone. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

JULY 24, 2019

There is certainly some validity to the concept of finding and leaning into your niche. For lots of entrepreneurs, particularly those working in B2B industries, you’ll encounter clients who want to work with people who have worked with similar companies. Why Do People Fall for the Niche Approach?

B2B 78

B2B Lean Community Technical Review 78

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. Here’s the view for service teams: And for sales teams: The next section leans a little more on social proof. Below the lower CTA, Memberstack has hinted at the security of their platform using a social proof-based friction remover “Backed by YCombinator.”.

Audience 156

Audience Video Software Review Conversion 156

Hearpreneur

JANUARY 19, 2018

Additionally, as we continue to grow into new markets, our SEO strategies are evolving in 2018 to accommodate for new demographics and under-served geographic locations, however this new scaling will certainly demand significant upgrades to the proprietary software technologies we lean on. 7- Giving back to the community. 13- Stronger brand.

Detroit 97

Detroit Entrepreneur Technical Review Revenue 97

Duct Tape Marketing

MAY 1, 2024

Which elements does your B2B marketing training have and what would you like it to have? So a hypothesis is great, but I wouldn't lean too heavily on that. I would lean more onto what would be relentlessly helpful to answer for our audience, John (11:15): Your website, your domain, I mean, that's real estate that you want to own.

Channel 83

Channel Audience B2B Social Media 83

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Brendan Sterne , who unearthed the above articles on Amazon’s process, notes that Amazon differs from the model advocated in Lean Startup, which “aims to put a concrete prototype in front of consumers to validate the product.”.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

JANUARY 29, 2014

…it seems that a higher ROI may lean in the favor of word-of-mouth advertising. Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. 73% of those surveyed reported that they viewed halftime Super Bowl commercials as part of the Super Bowl entertainment.

Software Review 126

Software Review Stock Video Advertising 126

Up and Running

OCTOBER 21, 2014

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. For B2B companies: Branding Business. You can do it even if you start from home. Duct Tape Marketing. Brand Strategy Insider.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Use the median numbers as a guide for which program to lean towards. From there, I read case studies on the company blog before eventually signing up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. The median figures for each strategy should give you an idea of which program to lean towards. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

David Teten

DECEMBER 16, 2015

For them, the key thing to measure is if the product is serving users’ needs in such a way that they will continue to use it (and ideally, find life without it hard to imagine). Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

YoungUpstarts

JULY 6, 2020

Fewer Employees, Easier to Scale – Software often requires only a small, lean team to reach customers across the globe. Axel Grubba works as a venture capital investor and runs Profit From Tech as a side project to help aspiring entrepreneurs find the right B2B software tools to start and grow their online business.

Venture Capital 226

Venture Capital Software B2B Early Stage 226

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So obviously if that's, I'm sure you lean into that, you know, that aspect, don't you, with your branding from a marketing standpoint.

Marketing 94

Marketing Differentiation B2C PR 94

YoungUpstarts

MARCH 25, 2013

by Dan Adams , author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ As a B2B supplier, you can approach new product development one of two ways. Of course, performing more effective B2B customer tours will require you to make some changes and acquire new skills. Image Credit: Crown Audio ].

B2B 124

B2B Customer Product Development Audio 124

Duct Tape Marketing

JANUARY 17, 2024

But as far as getting clients, again, we're probably talking about selling professional services to other businesses, B2B, right? And then you have lean times and then the IRS loves you and they'll call you every day. So are there certain tactics or approaches that we should focus on first? I'm like, oh, I'll make more money.

ChatGPT 96

ChatGPT Email Sales Campaign 96

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. Read on and judge for yourself.

San Francisco 144

San Francisco Customer Wiki Lean 144

This is going to be BIG.

APRIL 23, 2012

Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off. I've heard far to many times entrepreneurs telling me "We're a lean startup" as if that magically means they're different/better/etc.

Startup 166

Startup Lean Venture Capital Mobile 166

ConversionXL

OCTOBER 22, 2019

How can you make Facebook Advertising work for B2B? The key is leaning into the Facebook algorithm to deliver the right content at the right time. The post Facebook Advertising for B2B: Don’t just buy ads, build relationships appeared first on CXL.

B2B 62

B2B Mali Advertising Algorithm 62

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JULY 22, 2020

Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile product development. Consider the example above, which is primarily for a B2B audience. That’s the power of the MVP, and of lean and agile approaches in general. An Exercise to Generate Your MVP.

SCRUM 162

SCRUM Customer Agile Framework 162

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Guy Nirpaz

MARCH 3, 2011

On this week’s meetup of Lean Startup Israel , Oren Raboy had a great presentation on MVP for a product in the B2B space. I’ve enclosed it here, enjoy… Building B2B Minimum Viable Products (MVP). I’ve enclosed it here, enjoy… Building B2B Minimum Viable Products (MVP).

B2B 49

B2B Product Israel Lean 49

Rob Go

JANUARY 12, 2015

Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that broadly speaking, you want to pay up for traction over team in consumer, and overpay for team with less traction in B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

B2B 28

B2B Early Stage Distribution Software Review 28

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Conveniently local.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

View from Seed

JANUARY 13, 2015

Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that, broadly speaking, you want to pay up for traction over team in consumer and overpay for team with less traction in B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120