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Many tools designed for B2B marketing in general are also relevant to investors. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. It sounds simple; however, very few asset managers actually do it.”
Many tools designed for B2B marketing in general are also relevant to investors. A more efficient approach is to mine the data exhaust from the Limited Partner universe to identify those LPs most likely to find your fund attractive, and focus all your energy on them. 1) Market fund. 9) Time, market, and exit investment.
We recently completed the final close of NextView Ventures, LP and we’re excited about both our progress to date and our plans for the future. Just under half our portfolio is B2B in nature, slightly more than half is consumer-facing in some way. AGILEVC My idle thoughts on tech startups. February 21, 2012.
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