The Startup Magazine

FEBRUARY 24, 2022

LinkedIn is among the most trusted social media platforms in the US, making it one of the best platforms for B2B marketers hoping to find great leads. When used in marketing, reciprocity can be an excellent way of converting your audience into paying customers. . How to Leverage the Power of Reciprocity on LinkedIn?

B2B 158

B2B Audience Social Media Technical Review 158

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed?

B2B 97

B2B Marketing B2C ChatGPT 97

YoungUpstarts

SEPTEMBER 16, 2020

Have the knowledge you need and don’t be fooled by these common marketing automation myths. Marketing automation is a valuable tool for companies of all sizes and across all industries. By making the decision to invest in a marketing automation platform, here are just a few of the benefits you can expect to see: . RD Station.

Marketing 179

Marketing SMS Campaign Channel 179

View from Seed

APRIL 6, 2021

You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston.

Technical Review 317

Technical Review Software Review Seed Stage Cofounder 317

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Understand that B2B buyers are still humans.

Product 127

Product Marketing B2B Technical Review 127

View from Seed

JULY 6, 2020

You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. . You will be based in the NYC office. About NextView.

Technical Review 257

Technical Review Software Review Hiring Seed Stage 257

ConversionXL

APRIL 28, 2021

We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially. If I’m being honest, our user base was growing rapidly with email marketing.

Email 151

Email Product Marketing Cofounder 151

ReadWriteStart

JULY 26, 2022

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. At first, there were just chemical marketplaces in the Chinese market.

Germany 175

Germany San Jose Technical Review India 175

View from Seed

JANUARY 27, 2021

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

Operations 227

Operations Hiring Seed Stage Boston 227

YoungUpstarts

MAY 21, 2020

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. by Nick Frandsen, co-founder and managing partner at Dovetail.

Product 264

Product Cofounder Audience Product Development 264

YoungUpstarts

JANUARY 20, 2021

Digital marketing has gained popularity on the market over recent times. Here's a list of some B2B marketing agencies that are acing the market in their way. The post A Look At Some Great B2B Marketing Agencies appeared first on Young Upstarts.

B2B 279

B2B Marketing 279

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

View from Seed

OCTOBER 5, 2016

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. Marketing people love to swim with other marketing gurus. Affinity by function. Software developers like to spend time with like-minded developers.

Angel Investor 332

Angel Investor Boston Seed Stage Syndication 332

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Also this is almost exclusively B2B unless it’s something “luxury.”

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

JUNE 12, 2024

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” This, in essence, more than paid for my investment in Duct Tape Marketing.

Marketing 90

Marketing B2B Distribution Audience 90

VC Cafe

JULY 26, 2020

Every startup has limited time to find product-market fit before running out of cash and speed is an important element in survival. If you can afford to make an MVP look and feel great, even at the expense of time to market or cost, why compromise? Agile Development: launch an MVP early and iterate quickly. Maximum Viable Product.

Lean 214

Lean Seed Capital Startup Burn Rate 214

YoungUpstarts

DECEMBER 3, 2022

Hiring a B2B market research company? The primary criteria should be the B2B research company's experience and reputation. The post Key Factors To Consider When Hiring A B2B Market Research Company appeared first on Young Upstarts.

B2B 278

B2B Hiring Marketing Reputation 278

VC Cafe

MARCH 16, 2025

Commoditisation of AI Features: this is frankly also a challenge for B2B startups. At Remagine Ventures , about half of our investments are in B2C startups and even when we invest in B2B it’s largely in consumer areas like gaming, commerce, search, creator economy etc. What will it take for founders to win in consumer?

Technical Review 78

Technical Review B2C Generative AI IPO 78

Up and Running

NOVEMBER 2, 2020

If you own or plan to start a construction company , you to leverage digital marketing strategies to stay ahead of your competitors. To help you start your business off right or optimize your current marketing budget, we’ll look into eight of the top digital marketing trends happening right now in the construction industry.

Marketing 147

Marketing SEO Advertising Social Media 147

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Generative AI ChatGPT Cloud 76

View from Seed

SEPTEMBER 18, 2019

As the company progresses through product market fit (PMF), you will want to highlight other key senior hires required to scale and round out the functional expertise of the exec team. Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs).

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

YoungUpstarts

JULY 7, 2020

And if you are an aspiring business owner, aluminium joinery business is a great way to start your journey because of its high demand in the market. Checking your possible competitors will help you strategize your target markets and services you can offer to make a name for your business and stand out. Target Market.

Reputation 237

Reputation B2B Technical Review Social Media 237

YoungUpstarts

JANUARY 15, 2019

by Joseph Brady, Senior Director of Digital Marketing for Reliant Funding. Starting a business, growing it and sustaining in the market are the three chapters of a small business story. This strategy of IBM started to fail once the market was filled with clones and fakes of their products. Welcome Constructive Criticism.

Small Business 196

Small Business Software Review Technical Review Viral 196

YoungUpstarts

JANUARY 13, 2022

Instagram offers a unique yet useful platform in looking for solid opportunities for any B2B marketing campaign. The post B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough On Instagram appeared first on Young Upstarts.

B2B 244

B2B Marketing Campaign Social Media 244

View from Seed

OCTOBER 24, 2019

This means being really conservative with your cash burn early on until you have clearly found product/market fit. But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 47

Search SEO Technical Review ChatGPT 47

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 95

Marketing Audience B2B Framework 95

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

VC Cafe

FEBRUARY 21, 2023

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market. The sources for the data include studies by HubSpot , Recurly , MarketingSherpa and more.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Niche markets become a bigger play. Greater social integration.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 96

Community Marketing Audience Networking 96

YoungUpstarts

APRIL 28, 2022

Brand building is a crucial part of B2B marketing, but it takes intention and effort to execute it successfully. The post Take A Long-Term Mindset To B2B Branding appeared first on Young Upstarts. Paul Cash and James Trezona explain.

B2B 260

B2B Marketing 260