ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

View from Seed

JULY 6, 2020

You are a native of NYC tech with a strong network. You know the ecosystem and have a network that is additive to the rest of the team. . You will spend 60-80% of your time helping identify new investment opportunities and expand NextView’s network and presence in NYC (and beyond). Who Are We Looking For. About NextView.

Technical Review 257

Technical Review Software Review Hiring Seed Stage 257

Agile VC

MAY 13, 2013

. ”We’re the first company to do X in an rapidly growing market” or similar. Facebook (social networking following in the footsteps of Friendster, MySpace, etc). But part of their success was simply due to the vastly improved state of cellular data networks relative to when the first smartphones emerged.

Cloud 205

Cloud B2B Software Review Technical Review 205

The Startup Magazine

FEBRUARY 24, 2022

LinkedIn is among the most trusted social media platforms in the US, making it one of the best platforms for B2B marketers hoping to find great leads. When used in marketing, reciprocity can be an excellent way of converting your audience into paying customers. . How to Leverage the Power of Reciprocity on LinkedIn?

B2B 158

B2B Audience Social Media Technical Review 158

SoCal CTO

JANUARY 2, 2013

Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. However, I often wish that I had someone more experienced both in marketing and working in a startup environment that I could go to for advice. You should begin asking at networking events and people you know in the startup world.

Startup 259

Startup Early Stage Incubator Los Angeles 259

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed?

B2B 97

B2B Marketing B2C ChatGPT 97

Steve Blank

MAY 29, 2011

He was part of the Sandbox network - a group of incredibly smart under 30 year olds.). more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%. .

Technical Cofounder 335

Technical Cofounder Early Stage Startup Silicon Valley 335

Both Sides of the Table

OCTOBER 1, 2009

In the first post in this three part series I described why I believe the VC market froze between September 2008 – April 2009. It affects even B2B companies because ultimately most must sell to companies who sell to consumers and if they suffer they cut back on suppliers. This will likely cause the stock market to contract.

Technical Review 269

Technical Review Stock Hawaii Early Stage 269

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Social Media Marketing Strategies. Never Stop Growing Your Network. Network Your Networks.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

MAY 29, 2011

The report was co-authored by Berkeley and Stanford faculty members along with other contributors including Steve Blank , the Sandbox Network and blackbox teams. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

IP 163

IP Technical Review B2C Social Network 163

View from Seed

OCTOBER 5, 2016

The foundation of your process is an exhaustive list of all the people both in your network and outside it that might have an interest in what you’re building. The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company.

Angel Investor 332

Angel Investor Boston Seed Stage Syndicate 332

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 99

Marketing Affiliate Channel Seattle 99

Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S.

Lead Generation 91

Lead Generation Networking PR B2B 91

VC Cafe

MARCH 16, 2025

Commoditisation of AI Features: this is frankly also a challenge for B2B startups. At Remagine Ventures , about half of our investments are in B2C startups and even when we invest in B2B it’s largely in consumer areas like gaming, commerce, search, creator economy etc. What will it take for founders to win in consumer?

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

JULY 7, 2020

And if you are an aspiring business owner, aluminium joinery business is a great way to start your journey because of its high demand in the market. Checking your possible competitors will help you strategize your target markets and services you can offer to make a name for your business and stand out. Target Market.

Reputation 237

Reputation B2B Technical Review Social Media 237

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Generative AI ChatGPT Cloud 76

View from Seed

APRIL 27, 2020

Like most VC’s, we’ve been engrossed in helping our portfolio company founders navigate these challenging times while thinking through how we will approach this market going forward. Every few years, we try to distill our strategy for founders so that it is clear how we invest and whether things have changed as the markets have evolved.

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. More About Duct Tape Marketing Consultant Network: Learn more here. Like this show?

Small Business 98

Small Business Software Review Marketing Technical Review 98

The Startup Magazine

JULY 8, 2024

Thousands of trade shows take place annually in the United States, solidifying its status as a major global market for these events. These exhibitions are vital for business-to-business (B2B) companies to grow their network and showcase their offerings. There has been a significant focus on sales and marketing in this trend.

Portland 147

Portland Oregon Social Media Technical Review 147

VC Cafe

JANUARY 22, 2021

AWS is a market leader in Cloud technology, and as such the company has a range of Go To Market programs to help startups scale. AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. AI startups in the Alexa Fund portfolio.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 95

Marketing Audience B2B Framework 95

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Then we come to good old-fashioned networking. Don’t dismiss traditional marketing methods.

Database 164

Database Software Review Dividend Social Media 164

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 96

Community Marketing Audience Networking 96

Steve Blank

APRIL 1, 2020

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Health of Your Current Target Market(s). Emergence of New Market(s). Marketing programs spending. External Assessment.

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Content marketing can do it long before potential buyers click “Add to Cart.”. Content marketing and the “know, like, trust” model. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

Brandanew

APRIL 22, 2016

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. 8 Platforms to Supercharge your Content Marketing with Paid Advertising. Start with those notes already! Outbrain. . .

Advertising 100

Advertising Distribution Marketing New York City 100

Duct Tape Marketing

DECEMBER 30, 2022

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch.

Software Review 98

Software Review Marketing Technical Review Michigan 98

crowdSPRING Blog

JANUARY 28, 2019

And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 100

Community B2B B2C Technical Review 100

YoungUpstarts

AUGUST 4, 2014

How big is the market for Muslim-friendly products and services? To tap this burgeoning market, companies should consider working with local partners who possess a more intimate knowledge of each market. They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

FEBRUARY 9, 2022

You have a strong network in the NYC startup ecosystem that is additive to our team. You have an edge in the highly competitive world of early stage investing that comes from some combination of your experience, industry knowledge, and personal network. You have an authentic passion for startups and a deep respect for entrepreneurship.

Technical Review 156

Technical Review North America Seed Stage Bandwidth 156

Version One Ventures

JUNE 16, 2020

trillion is spent in the local government procurement market, but billions are wasted due to scarce competition and outdated processes. DemandStar opens up this market to a modern process. It should come as no surprise that government procurement is riddled with inefficiency.

Government 125

Government Seattle Software Review Aggregator 125