ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

The Equity Kicker

FEBRUARY 6, 2012

Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data. The video below explains what they do in more detail (it’s short). Customer service is the most important use case.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. 2) YouTube Video Targeting – Okay I guess this one really is Google, but not exactly AdWords. With the YouTube Video Targeting Tool you can put your ads in specific video channels or even specific videos.

Advertising 67

Advertising PPC Social Media B2B 67

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. World peace seems within grasp. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. I am out of breath! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

YoungUpstarts

JULY 1, 2015

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 164

Framework Marketing Metrics Audience 164

searchengineland.com

MAY 30, 2012

B2B Search Marketing. In House Search Marketing. Search Marketing Toolbox. Video: What is SEO? What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. More At Marketing Land. How To: Search Marketing.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Multiple prospects are engaged at the top of the marketing funnel.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

crowdSPRING Blog

JULY 19, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here’s why – [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market.

Analytics 90

Analytics Search SEO Metrics 90

VC Cafe

JANUARY 20, 2014

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools.

B2B 111

B2B Technology PPC Marketing 111

ConversionXL

SEPTEMBER 16, 2020

Some marketers take the opposite approach by avoiding copy testing. There was “a lot of pressure to kill” the former, according to Allstate’s former VP of marketing.). This post contains video, click to play]. A/B testing your messaging carelessly can turn your marketing copy into a patchwork quilt. You won’t.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? Both of these things combine to attract new audiences for our business.

Search 137

Search Analytics PPC Green 137

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing Category on Duct Tape Marketing. Public Relations Category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? That’s great. You win an award for having lots of content. But […]. appeared first on Boost sales with BtoB Content Strategy, SEO and PR here.

B2C 100

B2C B2B PPC PR 100

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Be a hero. :).

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

SEPTEMBER 24, 2012

I quickly proved myself and was promoted to head a small sales and marketing team (6 people) in the company. Even though I learned a huge amount on marketing, leadership and business development, the whole thing was slowly eating me from inside. I had been doing B2B sales for several years, and I was really good at it.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Singularity. Many landing pages contain multiple offers.

Conversion 48

Conversion Technical Review Audience PPC 48

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Many entrepreneurs don’t venture into industries that are truly needed by the market. Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be.

B2C 82

B2C B2B Business Model Sales Cycle 82

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Demand 64

Demand Tampa Marketing B2B 64

ConversionXL

MARCH 10, 2017

A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.

Email 93

Email Campaign Mobile Audience 93

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. 8-Provide high-quality personalized marketing. I’ve always had a strong passion for online marketing.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). You can personalize just by understanding the markets. Neither should video. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 15, 2015

How do they feel about being marketed to? Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. Consider how this can be used in PPC advertising.

Conversion 48

Conversion PPC Design Social Bookmarking 48